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AdWords Fundamentals: Google AdWords Fundamentals Certification Video Training Course

The complete solution to prepare for for your exam with AdWords Fundamentals: Google AdWords Fundamentals certification video training course. The AdWords Fundamentals: Google AdWords Fundamentals certification video training course contains a complete set of videos that will provide you with thorough knowledge to understand the key concepts. Top notch prep including Google AdWords Fundamentals exam dumps, study guide & practice test questions and answers.

101 Students Enrolled
176 Lectures
00:49:24 Hours

AdWords Fundamentals: Google AdWords Fundamentals Certification Video Training Course Exam Curriculum

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1

Part 1 - Introduction to Google Ads

9 Lectures
Time 01:02:05
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2

Creating and Setting Up Our First Google Ads Account

42 Lectures
Time 04:50:39
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3

Structuring Your Ad Groups Like A Professional

4 Lectures
Time 00:29:24
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4

How To Write Killer Ads in Google Ads!

9 Lectures
Time 01:09:32
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5

Setting Up Your AdWords Billing

1 Lectures
Time 00:05:01
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6

Keywords in Depth - The Heartbeat of Your Account

54 Lectures
Time 06:46:09
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7

Account Structure - How To Structure Ad Groups Like A pro

4 Lectures
Time 00:39:30
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8

The Incredible Dynamics Of The AdWords Auction

8 Lectures
Time 01:30:14
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9

Expanding And Refining Your Campaigns

7 Lectures
Time 01:31:31
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10

Negative Keywords - Your Greatest Ally

3 Lectures
Time 00:41:26
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11

Making Your Ads Unstoppable With Multiple Ad Extnesions

6 Lectures
Time 00:48:18
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12

Remarketing – Your Secret Weapon To Converting Like A Boss

5 Lectures
Time 00:59:59
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13

Keeping Track Of Profits With Conversion Tracking

6 Lectures
Time 01:09:17
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14

Profitable Bidding Strategies

4 Lectures
Time 00:44:54
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15

Using AdWords Scripts To Enhance Performance and Increase Optimization Speed

3 Lectures
Time 00:30:32
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16

Bonus Material!

3 Lectures
Time 00:51:53
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17

Part 2 - Introduction to Google AdWords

1 Lectures
Time 00:09:00
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18

Setting up AdWords

1 Lectures
Time 00:08:00
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19

Your first AdWords Campaigns

3 Lectures
Time 00:23:00
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20

Advanced Google AdWords Advertising and Reporting

3 Lectures
Time 00:19:00

Part 1 - Introduction to Google Ads

  • play 1. How to Make the Most of This Course, Plus a Sneak Peak of What's to Come! (part 1)
    08:24
  • play 2. How to Make the Most of This Course, Plus a Sneak Peak of What's to Come! (part 2)
    08:55
  • play 3. Google Ads Formula Calculator (part 1)
    07:49
  • play 4. Google Ads Formula Calculator (part 2)
    05:57
  • play 5. What is Google Ads? (part 1)
    04:31
  • play 6. What is Google Ads? (part 2)
    07:31
  • play 7. Where do Google Ads Show Up? (part 1)
    04:34
  • play 8. Where do Google Ads Show Up? (part 2)
    08:12
  • play 9. Complimentary AdVenture Media Account Audit (exclusions apply)
    06:12

Creating and Setting Up Our First Google Ads Account

  • play 1. Creating Your Firs Gooogle Ads Account
    08:21
  • play 2. Understanding the Google Ads Account Hierarchy
    08:03
  • play 3. Using Your Website Navigational Structure to Structure Your Google Ads Campaigns (part 1)
    09:49
  • play 4. Using Your Website Navigational Structure to Structure Your Google Ads Campaigns (part 1)
    08:03
  • play 5. Understanding Network Settings (part 1)
    07:15
  • play 6. Understanding Network Settings (part 2)
    06:25
  • play 7. Understanding Location Targeting (part 1)
    06:05
  • play 8. Understanding Location Targeting (part 2)
    06:10
  • play 9. Configuring Location Targeting in Google Ads
    09:37
  • play 10. Viewing Location Reports in Google Ads (part 1)
    05:26
  • play 11. Viewing Location Reports in Google Ads (part 2)
    09:15
  • play 12. Understanding Advanced Location Options (part 1)
    07:40
  • play 13. Understanding Advanced Location Options (part 2)
    08:11
  • play 14. Setting and Configuring Languages
    03:47
  • play 15. Setting Your Daily Budget and Understanding How Daily Budgets Work in Google Ads (part 1)
    05:35
  • play 16. Setting Your Daily Budget and Understanding How Daily Budgets Work in Google Ads (part 2)
    07:06
  • play 17. Finding Your Hourly Reports in the Google Ads Interface
    05:49
  • play 18. Using Google's Default Bid Strategy (Clicks) And Optional Max CPC Bid Limit
    05:35
  • play 19. Bidding Strategies: Target Search Page Location
    05:26
  • play 20. Bidding Strategies: Target ROAS
    10:00
  • play 21. Bidding Strategies: Target CPA
    04:44
  • play 22. Bidding Strategies: Target Outranking Share
    07:22
  • play 23. Bidding Strategies: Maximize Clicks
    05:17
  • play 24. Bidding Strategies: Enhanced CPC Bidding
    04:24
  • play 25. Bidding Strategies: Manual CPC Bidding
    04:28
  • play 26. Campaign Start and End Dates
    01:26
  • play 27. Introduction to Dynamic Search Ads!
    07:28
  • play 28. Understanding Sitelink Extensions (part 1)
    06:34
  • play 29. Understanding Sitelink Extensions (part 2)
    07:24
  • play 30. Callout Extensions
    04:51
  • play 31. Call Extensions
    08:19
  • play 32. Structured Snippet Extensions
    05:56
  • play 33. App Extensions
    02:18
  • play 34. Message Extensions
    08:31
  • play 35. Location Extensions
    04:55
  • play 36. Promotion Extensions
    09:34
  • play 37. Price Extensions
    10:25
  • play 38. Understanding Ad Rotation Settings
    10:25
  • play 39. The Basics of Ad Scheduling
    10:24
  • play 40. Understanding the Basics of Device Targeting (part 1)
    07:06
  • play 41. Understanding the Basics of Device Targeting (part 2)
    08:03
  • play 42. Understanding Campaign URL Options
    07:07

Structuring Your Ad Groups Like A Professional

  • play 1. Ad Group Structure Basics and Organization (part 1)
    07:20
  • play 2. Ad Group Structure Basics and Organization (part 2)
    06:27
  • play 3. Ad Group Structure Ideas
    06:42
  • play 4. Creating Our First Ad Group in Google Ads
    08:55

How To Write Killer Ads in Google Ads!

  • play 1. The Anatomy of Google Text Ads
    06:50
  • play 2. Compliance in Google Text Ads
    05:21
  • play 3. Requesting a Manual Review of Your Ads and Expediting the Process
    02:24
  • play 4. Best Practices for Successful Text Ads (part 1)
    06:31
  • play 5. Best Practices for Successful Text Ads (part 2)
    07:22
  • play 6. Real Life Case Ad Copy Case Study: Medical Equipment Company (part 1)
    08:26
  • play 7. Real Life Case Ad Copy Case Study: Medical Equipment Company (part 2)
    06:41
  • play 8. The BJ Fogg Behavioral Model
    14:15
  • play 9. Creating Our First Ad in Google Ads
    11:42

Setting Up Your AdWords Billing

  • play 1. Configuring Your Billing Details in Google Ads
    05:01

Keywords in Depth - The Heartbeat of Your Account

  • play 1. Keyword Basics: Keywords vs Queries
    08:34
  • play 2. The Basics of Keyword Research (part 1)
    04:58
  • play 3. The Basics of Keyword Research (part 2)
    05:56
  • play 4. The Basics of Keyword Planning (part 1)
    05:56
  • play 5. The Basics of Keyword Planning (part 2)
    06:51
  • play 6. The Basics of Keyword Organization
    06:21
  • play 7. Understanding Keyword Match Types (part 1)
    05:44
  • play 8. Understanding Keyword Match Types (part 2)
    06:18
  • play 9. Keyword Match Types: Broad Match
    09:03
  • play 10. Keyword Match Types: Broad Match Modified
    06:05
  • play 11. Keyword Match Types: Phrase Match
    06:20
  • play 12. Keyword Match Types: Exact Match (part 1)
    05:37
  • play 13. Keyword Match Types: Exact Match (part 2)
    06:06
  • play 14. Keyword Match Types: Negative Match (part 1)
    05:56
  • play 15. Keyword Match Types: Negative Match (part 2)
    06:11
  • play 16. Using the Search Term Report to Find Negative Keywords (part 1.1)
    07:46
  • play 17. Using the Search Term Report to Find Negative Keywords (part 1.2)
    07:21
  • play 18. Using the Search Term Report to Find Negative Keywords (part 2.1)
    08:15
  • play 19. Using the Search Term Report to Find Negative Keywords (part 2.2)
    08:51
  • play 20. Understanding Negative Keyword Lists (part 1)
    06:03
  • play 21. Understanding Negative Keyword Lists (part 2)
    05:42
  • play 22. Traffic Sculpting: Negative Keywords at the Ad Group Level (part 1)
    07:25
  • play 23. Traffic Sculpting: Negative Keywords at the Ad Group Level (part 2)
    06:03
  • play 24. Adding Negative Keywords at The Ad Group Level
    09:03
  • play 25. Traffic Sculpting Using OPTMYZR
    07:08
  • play 26. Keyword Research: Google Suggestions, Google Related Searches and Autocomplete (part 1)
    06:20
  • play 27. Keyword Research: Google Suggestions, Google Related Searches and Autocomplete (part 2)
    07:32
  • play 28. Using Additional Research Tools to Get Negative Keyword Ideas
    09:54
  • play 29. Keyword Research: Using the Google Keyword Planner 1 (part 1)
    10:02
  • play 30. Keyword Research: Using the Google Keyword Planner 1 (part 2)
    08:57
  • play 31. Keyword Research: Using the Google Keyword Planner 2 (part 1)
    06:56
  • play 32. Keyword Research: Using the Google Keyword Planner 2 (part 2)
    08:39
  • play 33. Keyword Research: Downloading Keyword Ideas from the Google Keyword Planner (part 1)
    09:05
  • play 34. Keyword Research: Downloading Keyword Ideas from the Google Keyword Planner (part 2)
    06:51
  • play 35. Keyword Planning: The 6 Main Ways People Communicate With Search Engines (part 1)
    08:36
  • play 36. Keyword Planning: The 6 Main Ways People Communicate With Search Engines (part 2)
    07:44
  • play 37. Keyword Planning: Understanding the Buyer Funnel
    09:53
  • play 38. Keyword Planning: What Keywords Can Teach Us About Buying Intent (part 1)
    05:50
  • play 39. Keyword Planning: What Keywords Can Teach Us About Buying Intent (part 2)
    05:50
  • play 40. Keyword Planning: Using SEM Rush to Get Volume and Cost Estimates (part 1)
    09:43
  • play 41. Keyword Planning: Using SEM Rush to Get Volume and Cost Estimates (part 2)
    08:20
  • play 42. Keyword Planning: Using SEM Rush to Get Keyword Ideas from Your Competitors (part 1)
    08:57
  • play 43. Keyword Planning: Using SEM Rush to Get Keyword Ideas from Your Competitors (part 2)
    09:40
  • play 44. Keyword Planning: Using Google Keyword Planner to Get Volume & Cost Estimates (part 1)
    07:46
  • play 45. Keyword Planning: Using Google Keyword Planner to Get Volume & Cost Estimates (part 2)
    09:15
  • play 46. Keyword Organization: Getting Keywords Into Excel & Understanding Keyword Themes (part 1)
    08:58
  • play 47. Keyword Organization: Getting Keywords Into Excel & Understanding Keyword Themes (part 2)
    07:29
  • play 48. Keyword Organization: Formatting Keywords in Excel
    10:32
  • play 49. Keyword Organization: Using Pivot Tables to Visualize Your Campaign Structure (part 1)
    07:57
  • play 50. Keyword Organization: Using Pivot Tables to Visualize Your Campaign Structure (part 2)
    03:58
  • play 51. Keyword Organization: Using Mergewords to Generate Keyword Lists (part 1)
    06:49
  • play 52. Keyword Organization: Using Mergewords to Generate Keyword Lists (part 2)
    06:35
  • play 53. Keyword Bidding Basics: Setting Your Initial Max CPC Bids (part 1)
    09:36
  • play 54. Keyword Bidding Basics: Setting Your Initial Max CPC Bids (part 2)
    08:52

Account Structure - How To Structure Ad Groups Like A pro

  • play 1. Account Structure: How To Create A New Ad Group Within Your Campaign
    07:22
  • play 2. Importing Your Keyword Lists From Excel Into Your New Ad Group
    10:48
  • play 3. Creating Multiple, Relevant Ads For Your New Ad Groups
    13:11
  • play 4. How To Navigate Between Ad Groups, Keywords and Ads Within A Campaign
    08:09

The Incredible Dynamics Of The AdWords Auction

  • play 1. Introduction To The AdWords Auction
    20:04
  • play 2. Understanding Quality Score: Click Through Rate And Ad Relevancy
    15:25
  • play 3. Understanding Quality Score: Landing Page Quality
    07:04
  • play 4. Understanding Ad Rank and How It Is Calculated
    11:55
  • play 5. When You Could Ignore Low Quality Scores (and when you can't!)
    09:14
  • play 6. Advanced Techniques: Diagnosing Low Quality Score With Excel Pivot Tables (1/3)
    07:58
  • play 7. Advanced Techniques: Diagnosing Low Quality Score With Excel Pivot Tables (2/3)
    11:25
  • play 8. Advanced Techniques: Diagnosing Low Quality Score With Excel Pivot Tables (3/3)
    07:09

Expanding And Refining Your Campaigns

  • play 1. Navigating The AdWords Dashboard
    15:16
  • play 2. How To Edit, Pause And Enable Keywords, Ad Groups and Campaigns
    15:14
  • play 3. Editing The Essential Campaign Settings
    06:15
  • play 4. How To Create New Campaigns That Will Improve Your Results
    15:06
  • play 5. How ToUse Your Website To Make The Best Campaigns Possible
    15:46
  • play 6. How To Set Up Powerful Custom Schedules For Your Campaigns
    11:47
  • play 7. Understanding Bid Adjustments And Using Them To Enhance Your Custom Schedules
    12:07

Negative Keywords - Your Greatest Ally

  • play 1. Understanding Negative Keywords In-Depth
    14:15
  • play 2. Using Broad, Phrase and Exact Match With Your Negative Keywords
    06:51
  • play 3. Adding and Removing Negative Keywords and Negative Keyword Lists
    20:20

Making Your Ads Unstoppable With Multiple Ad Extnesions

  • play 1. Introduction To Ad Extensions
    06:18
  • play 2. The Benefits Of Using Ad Extensions
    08:15
  • play 3. Different Types Of Ad Extensions and Best Practices
    05:55
  • play 4. Adding Sitelink Extensions
    08:15
  • play 5. Configuring Your Sitelink Extensions For The Best Results
    11:22
  • play 6. Adding Callout Extensions And Phone Extensions
    08:13

Remarketing – Your Secret Weapon To Converting Like A Boss

  • play 1. The 5 Primary Forms Of Remarketing
    15:51
  • play 2. Realizing The Benefits And Importance Of Remarketing
    12:49
  • play 3. How To Create And Add Your Remarketing Tag
    03:59
  • play 4. Creating Your First Remarketing Audience
    13:28
  • play 5. Configuring Your Remarketing Campaign Settings
    13:52

Keeping Track Of Profits With Conversion Tracking

  • play 1. Understanding The Basics Of Conversion Tracking
    14:15
  • play 2. Exploring The Different Conversion Actions Visitors Take On Your Site
    14:22
  • play 3. Setting Up Conversion Tracking For Form Submissions
    17:35
  • play 4. Generating And Installing Your Conversion Tracking Tag
    04:34
  • play 5. Understanding The Basics Of Phone Call Tracking
    08:58
  • play 6. Setting Up Phone Call Tracking And Understanding How To Analyze Conversion Data
    09:33

Profitable Bidding Strategies

  • play 1. Return On Investment (ROI) vs. Return On Ad Spend (ROAS): Important Distinction
    14:53
  • play 2. How To Mathematically Calculate ROI and ROAS
    09:07
  • play 3. Calculating Max CPC Bids From Your Conversion Rate And Conversion Value
    11:46
  • play 4. Calculating Profitable Keyword Bids Based On Revenue Per Click
    09:08

Using AdWords Scripts To Enhance Performance and Increase Optimization Speed

  • play 1. Introduction To AdWords Scripts - What Are Scripts?
    04:58
  • play 2. Bidding To Average Position AdWords Script Part 1
    11:36
  • play 3. Bidding To Average Position AdWords Script Part 2
    13:58

Bonus Material!

  • play 1. Part 1. Understanding Search Queries and What We Learn From Searcher Languagage
    13:30
  • play 2. Part 2. Accessing The Search Query Report and Understanding Long Tail Keywords
    18:18
  • play 3. Part 3. Qualifying Your Ad Text and How To A/B Split Test Your Ads
    20:05

Part 2 - Introduction to Google AdWords

  • play 1. Introduction
    9:00

Setting up AdWords

  • play 1. Setting up AdWords
    8:00

Your first AdWords Campaigns

  • play 1. Creating a Search Campaign for Google
    6:00
  • play 2. Creating a Display Advertising Campaign for Google
    10:00
  • play 3. Optimising AdWords Campaigns
    7:00

Advanced Google AdWords Advertising and Reporting

  • play 1. Remarketing in Google AdWords
    9:00
  • play 2. Effective Measurement of AdWords Performance
    6:00
  • play 3. Performance Reporting
    4:00
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About AdWords Fundamentals: Google AdWords Fundamentals Certification Video Training Course

AdWords Fundamentals: Google AdWords Fundamentals certification video training course by prepaway along with practice test questions and answers, study guide and exam dumps provides the ultimate training package to help you pass.

Prepaway's AdWords Fundamentals: Google AdWords Fundamentals video training course for passing certification exams is the only solution which you need.

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  • Premium File 225 Questions & Answers. Last update: Apr 10, 2024
  • Training Course 176 Lectures
 
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Free AdWords Fundamentals Exam Questions & Google AdWords Fundamentals Dumps
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