AdWords Fundamentals: Google AdWords Fundamentals Certification Video Training Course
The complete solution to prepare for for your exam with AdWords Fundamentals: Google AdWords Fundamentals certification video training course. The AdWords Fundamentals: Google AdWords Fundamentals certification video training course contains a complete set of videos that will provide you with thorough knowledge to understand the key concepts. Top notch prep including Google AdWords Fundamentals exam dumps, study guide & practice test questions and answers.
AdWords Fundamentals: Google AdWords Fundamentals Certification Video Training Course Exam Curriculum
Part 1 - Introduction to Google Ads
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1. How to Make the Most of This Course, Plus a Sneak Peak of What's to Come! (part 1)08:24
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2. How to Make the Most of This Course, Plus a Sneak Peak of What's to Come! (part 2)08:55
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3. Google Ads Formula Calculator (part 1)07:49
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4. Google Ads Formula Calculator (part 2)05:57
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5. What is Google Ads? (part 1)04:31
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6. What is Google Ads? (part 2)07:31
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7. Where do Google Ads Show Up? (part 1)04:34
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8. Where do Google Ads Show Up? (part 2)08:12
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9. Complimentary AdVenture Media Account Audit (exclusions apply)06:12
Creating and Setting Up Our First Google Ads Account
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1. Creating Your Firs Gooogle Ads Account08:21
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2. Understanding the Google Ads Account Hierarchy08:03
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3. Using Your Website Navigational Structure to Structure Your Google Ads Campaigns (part 1)09:49
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4. Using Your Website Navigational Structure to Structure Your Google Ads Campaigns (part 1)08:03
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5. Understanding Network Settings (part 1)07:15
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6. Understanding Network Settings (part 2)06:25
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7. Understanding Location Targeting (part 1)06:05
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8. Understanding Location Targeting (part 2)06:10
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9. Configuring Location Targeting in Google Ads09:37
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10. Viewing Location Reports in Google Ads (part 1)05:26
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11. Viewing Location Reports in Google Ads (part 2)09:15
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12. Understanding Advanced Location Options (part 1)07:40
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13. Understanding Advanced Location Options (part 2)08:11
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14. Setting and Configuring Languages03:47
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15. Setting Your Daily Budget and Understanding How Daily Budgets Work in Google Ads (part 1)05:35
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16. Setting Your Daily Budget and Understanding How Daily Budgets Work in Google Ads (part 2)07:06
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17. Finding Your Hourly Reports in the Google Ads Interface05:49
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18. Using Google's Default Bid Strategy (Clicks) And Optional Max CPC Bid Limit05:35
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19. Bidding Strategies: Target Search Page Location05:26
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20. Bidding Strategies: Target ROAS10:00
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21. Bidding Strategies: Target CPA04:44
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22. Bidding Strategies: Target Outranking Share07:22
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23. Bidding Strategies: Maximize Clicks05:17
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24. Bidding Strategies: Enhanced CPC Bidding04:24
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25. Bidding Strategies: Manual CPC Bidding04:28
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26. Campaign Start and End Dates01:26
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27. Introduction to Dynamic Search Ads!07:28
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28. Understanding Sitelink Extensions (part 1)06:34
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29. Understanding Sitelink Extensions (part 2)07:24
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30. Callout Extensions04:51
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31. Call Extensions08:19
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32. Structured Snippet Extensions05:56
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33. App Extensions02:18
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34. Message Extensions08:31
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35. Location Extensions04:55
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36. Promotion Extensions09:34
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37. Price Extensions10:25
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38. Understanding Ad Rotation Settings10:25
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39. The Basics of Ad Scheduling10:24
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40. Understanding the Basics of Device Targeting (part 1)07:06
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41. Understanding the Basics of Device Targeting (part 2)08:03
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42. Understanding Campaign URL Options07:07
Structuring Your Ad Groups Like A Professional
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1. Ad Group Structure Basics and Organization (part 1)07:20
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2. Ad Group Structure Basics and Organization (part 2)06:27
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3. Ad Group Structure Ideas06:42
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4. Creating Our First Ad Group in Google Ads08:55
How To Write Killer Ads in Google Ads!
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1. The Anatomy of Google Text Ads06:50
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2. Compliance in Google Text Ads05:21
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3. Requesting a Manual Review of Your Ads and Expediting the Process02:24
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4. Best Practices for Successful Text Ads (part 1)06:31
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5. Best Practices for Successful Text Ads (part 2)07:22
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6. Real Life Case Ad Copy Case Study: Medical Equipment Company (part 1)08:26
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7. Real Life Case Ad Copy Case Study: Medical Equipment Company (part 2)06:41
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8. The BJ Fogg Behavioral Model14:15
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9. Creating Our First Ad in Google Ads11:42
Setting Up Your AdWords Billing
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1. Configuring Your Billing Details in Google Ads05:01
Keywords in Depth - The Heartbeat of Your Account
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1. Keyword Basics: Keywords vs Queries08:34
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2. The Basics of Keyword Research (part 1)04:58
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3. The Basics of Keyword Research (part 2)05:56
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4. The Basics of Keyword Planning (part 1)05:56
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5. The Basics of Keyword Planning (part 2)06:51
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6. The Basics of Keyword Organization06:21
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7. Understanding Keyword Match Types (part 1)05:44
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8. Understanding Keyword Match Types (part 2)06:18
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9. Keyword Match Types: Broad Match09:03
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10. Keyword Match Types: Broad Match Modified06:05
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11. Keyword Match Types: Phrase Match06:20
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12. Keyword Match Types: Exact Match (part 1)05:37
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13. Keyword Match Types: Exact Match (part 2)06:06
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14. Keyword Match Types: Negative Match (part 1)05:56
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15. Keyword Match Types: Negative Match (part 2)06:11
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16. Using the Search Term Report to Find Negative Keywords (part 1.1)07:46
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17. Using the Search Term Report to Find Negative Keywords (part 1.2)07:21
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18. Using the Search Term Report to Find Negative Keywords (part 2.1)08:15
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19. Using the Search Term Report to Find Negative Keywords (part 2.2)08:51
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20. Understanding Negative Keyword Lists (part 1)06:03
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21. Understanding Negative Keyword Lists (part 2)05:42
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22. Traffic Sculpting: Negative Keywords at the Ad Group Level (part 1)07:25
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23. Traffic Sculpting: Negative Keywords at the Ad Group Level (part 2)06:03
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24. Adding Negative Keywords at The Ad Group Level09:03
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25. Traffic Sculpting Using OPTMYZR07:08
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26. Keyword Research: Google Suggestions, Google Related Searches and Autocomplete (part 1)06:20
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27. Keyword Research: Google Suggestions, Google Related Searches and Autocomplete (part 2)07:32
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28. Using Additional Research Tools to Get Negative Keyword Ideas09:54
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29. Keyword Research: Using the Google Keyword Planner 1 (part 1)10:02
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30. Keyword Research: Using the Google Keyword Planner 1 (part 2)08:57
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31. Keyword Research: Using the Google Keyword Planner 2 (part 1)06:56
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32. Keyword Research: Using the Google Keyword Planner 2 (part 2)08:39
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33. Keyword Research: Downloading Keyword Ideas from the Google Keyword Planner (part 1)09:05
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34. Keyword Research: Downloading Keyword Ideas from the Google Keyword Planner (part 2)06:51
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35. Keyword Planning: The 6 Main Ways People Communicate With Search Engines (part 1)08:36
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36. Keyword Planning: The 6 Main Ways People Communicate With Search Engines (part 2)07:44
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37. Keyword Planning: Understanding the Buyer Funnel09:53
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38. Keyword Planning: What Keywords Can Teach Us About Buying Intent (part 1)05:50
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39. Keyword Planning: What Keywords Can Teach Us About Buying Intent (part 2)05:50
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40. Keyword Planning: Using SEM Rush to Get Volume and Cost Estimates (part 1)09:43
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41. Keyword Planning: Using SEM Rush to Get Volume and Cost Estimates (part 2)08:20
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42. Keyword Planning: Using SEM Rush to Get Keyword Ideas from Your Competitors (part 1)08:57
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43. Keyword Planning: Using SEM Rush to Get Keyword Ideas from Your Competitors (part 2)09:40
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44. Keyword Planning: Using Google Keyword Planner to Get Volume & Cost Estimates (part 1)07:46
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45. Keyword Planning: Using Google Keyword Planner to Get Volume & Cost Estimates (part 2)09:15
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46. Keyword Organization: Getting Keywords Into Excel & Understanding Keyword Themes (part 1)08:58
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47. Keyword Organization: Getting Keywords Into Excel & Understanding Keyword Themes (part 2)07:29
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48. Keyword Organization: Formatting Keywords in Excel10:32
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49. Keyword Organization: Using Pivot Tables to Visualize Your Campaign Structure (part 1)07:57
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50. Keyword Organization: Using Pivot Tables to Visualize Your Campaign Structure (part 2)03:58
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51. Keyword Organization: Using Mergewords to Generate Keyword Lists (part 1)06:49
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52. Keyword Organization: Using Mergewords to Generate Keyword Lists (part 2)06:35
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53. Keyword Bidding Basics: Setting Your Initial Max CPC Bids (part 1)09:36
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54. Keyword Bidding Basics: Setting Your Initial Max CPC Bids (part 2)08:52
Account Structure - How To Structure Ad Groups Like A pro
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1. Account Structure: How To Create A New Ad Group Within Your Campaign07:22
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2. Importing Your Keyword Lists From Excel Into Your New Ad Group10:48
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3. Creating Multiple, Relevant Ads For Your New Ad Groups13:11
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4. How To Navigate Between Ad Groups, Keywords and Ads Within A Campaign08:09
The Incredible Dynamics Of The AdWords Auction
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1. Introduction To The AdWords Auction20:04
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2. Understanding Quality Score: Click Through Rate And Ad Relevancy15:25
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3. Understanding Quality Score: Landing Page Quality07:04
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4. Understanding Ad Rank and How It Is Calculated11:55
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5. When You Could Ignore Low Quality Scores (and when you can't!)09:14
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6. Advanced Techniques: Diagnosing Low Quality Score With Excel Pivot Tables (1/3)07:58
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7. Advanced Techniques: Diagnosing Low Quality Score With Excel Pivot Tables (2/3)11:25
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8. Advanced Techniques: Diagnosing Low Quality Score With Excel Pivot Tables (3/3)07:09
Expanding And Refining Your Campaigns
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1. Navigating The AdWords Dashboard15:16
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2. How To Edit, Pause And Enable Keywords, Ad Groups and Campaigns15:14
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3. Editing The Essential Campaign Settings06:15
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4. How To Create New Campaigns That Will Improve Your Results15:06
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5. How ToUse Your Website To Make The Best Campaigns Possible15:46
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6. How To Set Up Powerful Custom Schedules For Your Campaigns11:47
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7. Understanding Bid Adjustments And Using Them To Enhance Your Custom Schedules12:07
Negative Keywords - Your Greatest Ally
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1. Understanding Negative Keywords In-Depth14:15
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2. Using Broad, Phrase and Exact Match With Your Negative Keywords06:51
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3. Adding and Removing Negative Keywords and Negative Keyword Lists20:20
Making Your Ads Unstoppable With Multiple Ad Extnesions
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1. Introduction To Ad Extensions06:18
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2. The Benefits Of Using Ad Extensions08:15
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3. Different Types Of Ad Extensions and Best Practices05:55
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4. Adding Sitelink Extensions08:15
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5. Configuring Your Sitelink Extensions For The Best Results11:22
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6. Adding Callout Extensions And Phone Extensions08:13
Remarketing – Your Secret Weapon To Converting Like A Boss
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1. The 5 Primary Forms Of Remarketing15:51
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2. Realizing The Benefits And Importance Of Remarketing12:49
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3. How To Create And Add Your Remarketing Tag03:59
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4. Creating Your First Remarketing Audience13:28
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5. Configuring Your Remarketing Campaign Settings13:52
Keeping Track Of Profits With Conversion Tracking
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1. Understanding The Basics Of Conversion Tracking14:15
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2. Exploring The Different Conversion Actions Visitors Take On Your Site14:22
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3. Setting Up Conversion Tracking For Form Submissions17:35
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4. Generating And Installing Your Conversion Tracking Tag04:34
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5. Understanding The Basics Of Phone Call Tracking08:58
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6. Setting Up Phone Call Tracking And Understanding How To Analyze Conversion Data09:33
Profitable Bidding Strategies
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1. Return On Investment (ROI) vs. Return On Ad Spend (ROAS): Important Distinction14:53
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2. How To Mathematically Calculate ROI and ROAS09:07
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3. Calculating Max CPC Bids From Your Conversion Rate And Conversion Value11:46
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4. Calculating Profitable Keyword Bids Based On Revenue Per Click09:08
Using AdWords Scripts To Enhance Performance and Increase Optimization Speed
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1. Introduction To AdWords Scripts - What Are Scripts?04:58
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2. Bidding To Average Position AdWords Script Part 111:36
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3. Bidding To Average Position AdWords Script Part 213:58
Bonus Material!
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1. Part 1. Understanding Search Queries and What We Learn From Searcher Languagage13:30
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2. Part 2. Accessing The Search Query Report and Understanding Long Tail Keywords18:18
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3. Part 3. Qualifying Your Ad Text and How To A/B Split Test Your Ads20:05
Part 2 - Introduction to Google AdWords
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1. Introduction9:00
Setting up AdWords
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1. Setting up AdWords8:00
Your first AdWords Campaigns
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1. Creating a Search Campaign for Google6:00
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2. Creating a Display Advertising Campaign for Google10:00
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3. Optimising AdWords Campaigns7:00
Advanced Google AdWords Advertising and Reporting
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1. Remarketing in Google AdWords9:00
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2. Effective Measurement of AdWords Performance6:00
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3. Performance Reporting4:00
About AdWords Fundamentals: Google AdWords Fundamentals Certification Video Training Course
AdWords Fundamentals: Google AdWords Fundamentals certification video training course by prepaway along with practice test questions and answers, study guide and exam dumps provides the ultimate training package to help you pass.
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- Premium File 225 Questions & Answers. Last update: Dec 05, 2024
- Training Course 176 Video Lectures
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