Google Generative AI Leader: Measuring ROI from Generative AI

Return on investment for generative AI should connect a technical capability to a measurable business outcome. That sounds obvious, yet many programs begin with model usage, prompt volume, or the number of people who received access.

ROI requires a baseline, a defined change in business performance, and a credible view of the costs required to produce that change. Google Cloud’s current value-realization guidance emphasizes the same sequence: define success in business terms, identify the drivers that create that value, and measure whether the solution actually changes those drivers.