Understanding the fundamental principles of Google Ads is essential before attempting any certification exam in this domain. The platform operates on a pay-per-click model where advertisers bid on keywords to display their advertisements to potential customers. You need to familiarize yourself with campaign types including Search, Display, Video, Shopping, and App campaigns, as each serves different marketing objectives. Learning how Quality Score affects ad placement and cost-per-click will help you optimize campaigns effectively. The auction system determines which ads appear and in what order based on bid amount and ad…